Why your company should invest in video marketing?

  1. Video content enhances companies brand recall and SEO
  2. Global IP video traffic will account for 82 % of all Internet traffic being created by 2021 from now 73 % (Source: Cisco, Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, White paper June 2017).
  3. Even 59% of executives prefer watching a video rather than reading (Source: Forbes Insights, Video in the C-Suite: Executives Embrace the Non-Text Web, Millar, 2010).
  4. Adding video to landing pages, webpages, facebook, makes it easy to improve company’s SEO value (Source: Forbes, Video Marketing: The Future Of Content Marketing, Bowman, Feb. 2017).
  5. Videos are also proven to increase click-through rates (Soource: Forbes, Video Marketing: The Future Of Content Marketing, Bowman, Feb. 2017).
  6. 64% of audience is more likely ending up buying a product or service displayed in a video (Source: Comscore, Tilney, Sept. 2015).
  7. One minute of video content is estimated to equal 1.8 million words (Source: Forbes, Video Marketing: The Future Of Content Marketing, Bowman, Feb. 2017, James L. McQuivey).

Author: Elisabeth Wiesli

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